Last week we bid adieu to NYFW Fall/Winter 2010, and its last season at Bryant Park. I ended up being able to attend a show and after-party for William Rast (the label which Justin Timberlake is a designing partner of). The show was at a large studio space in Chelsea and packed with editors, some celebs, and other miscellaneous fashionistas including myself observing from the sidelines. It featured a live band playing rock music with a large TV screen set behind the runway with live feed from the show and images of picturesque Americana coupled with large words reading "William Rast", "Denim Couture", "New America", and the like. The show itself was full of energy and the live music brought an intense rock and roll vibe to it. Since my pictures and video don't do such a great job capturing the clothes, I posted pictures courtesy of theinsider.com
The collection featured a very all-American aesthetic with models rocking a lot of denim and casual couture with military and Native American-inspired pieces. Beaded headbands, tattered and torn jackets, cargo pants, and fur pellets all made their way down the runway against a muted winter palette of grey, black, brown, cream, and army green. The loose and laid-back vibe with embellishing details gave a contemporary take on American classics with an easy and ready-to-wear feel. Below is video I took during the opening of the show- you can just feel the intensity and rock & roll energy!
And of course Justin's sweetie Jessica Biel was front row, looking gorgeous! Paparazzi shot for ya. 
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